With Marshall Tuten
Date: September 16
Time: 12:00–1:00 PM ET
Location: Zoom
Artificial intelligence is changing how people discover artists, organizations, exhibitions, classes, and cultural experiences. Search is no longer limited to Google—AI assistants like ChatGPT, Claude, Gemini, and Perplexity are becoming trusted tools for recommendations, research, and decision-making.
The question is no longer whether people will use AI to find the arts.
It’s whether they’ll find you.
Join Marshall Tuten for a practical Lunch & Learn exploring AI Engine Optimization (AEO), the emerging practice of making your organization, artistic practice, and digital presence more discoverable by AI-powered search tools.
Designed specifically for artists, arts administrators, and cultural organizations, this session will provide practical strategies you can begin implementing immediately, regardless of your technical experience.
You’ll Learn
- How AI search differs from traditional search engines
- Why artists and nonprofits should start preparing now
- How AI assistants choose which organizations and artists to recommend
- Simple website and content improvements that increase visibility
- Ways to organize your information so AI can better understand your work
- Common mistakes that reduce discoverability
- Practical next steps you can implement after the session
Whether you’re promoting exhibitions, performances, educational programming, fundraising campaigns, or your own artistic practice, understanding AI search is quickly becoming an essential part of digital communications.
About the Presenter
Marshall has spent his career building systems and teams that scale, from $100M+ in revenue across multi-state home service operations to running international education & growth initiatives, he builds operations that perform consistently at volume. He leads the AI Collective in New Haven, a community building the human layer of the AI Era connecting with institutions, business owners, & entrepreneurs. When not consulting, he travels, plays guitar, or seeks perspectives that keep work grounded in what makes businesses fundamentally human.
Registration
Registration is free for CAFC Members, but advance registration is required. Non Members: $10
Zoom link and event details will be emailed after registration.
