Art as Everything
Art as Everything
Do you want to be truly known? Do you want to send a clear message about who you are and what you stand for? While words can accomplish this, art often does it much better. Whether you are introducing your brand, social circle, community, or organization, art is a powerful tool for that lasting first impression. Art as introduction presents a transformative challenge. You must find, create, envision and commit to the art that reflects the essence of you. This requires confidence in our sense of self and exposure to the art that resonates with it. While we leverage art as an introduction, we define and reveal our identities.
Art as Intelligence
Whether social, historical, ancestral or even scientific. Art as intelligence conveys a truth or concept about the world. It often makes the conceptual concrete and corrects misinformation. When facts are visible, they are hard to ignore. The recently exhibited diorama of a golf course and its below-ground plastic trash at the Bruce Museum is a good example of this. Behind the glass is a slice of what our real garbage looks like. A trash heap sits under the lush and chemical laden grass of a golf green. The hidden reality about our land use stares us in the face and now we understand. https://brucemuseum.org/documents/27/Newly_Realized_and_Relevant_Bruce.pdf
Art as Asset
When we need to verify our wealth or create a sense of material security, art as an asset comes into play. It can hedge risk by diversifying investment portfolios and be used as collateral to secure debt. As an asset, art’s value is a reflection of market demand and collective agreement. It is the clearest example that a thing is dependent upon the perceiver or perhaps the thing and the perceiver are in essence a whole other thing, greater than the sum of its parts.
Art as Activity
Art is always active. When we make, critique, search for and view art, we often engage multiple senses. The stimulation of two senses at once stimulates regenerative processes in the brain, so the activity resonates at a cellular level. This is why arts therapy is effective. Art as activity is a healing, wellness practice.
Art as Religion
Art is a path to the divine. It can soothe the soul and awaken the spirit. It is an escape from the quotidian inviting us all into a new perspective. Look within and look further out, look around, look!
Art as Image
Art as image is what branding is all about. A collection of designed multi-media communication that continuously reinforces a mission, vision and values over time. Effective branding campaigns, whether personal or corporate, are works of art not just good marketing.
