On-Demand Learning

Digital PRograms

A growing collection of conversations, workshops, and resources created to support the work of Fairfield County’s artists and arts organizations.

Explore recordings from CAFC programs and revisit ideas, tools, and expertise when they are most useful to you. Whether you’re building your practice, strengthening your organization, developing new skills, or looking for a fresh perspective, these resources are here to help you keep learning and moving your work forward.

Browse by topic, watch at your own pace, and return whenever you need a resource, a new idea, or a little inspiration for what comes next.

AI Engine Optimization for Artists & Arts Organizations

With Marshall Tuten

Marshall has spent his career building systems and teams that scale, from $100M+ in revenue across multi-state home service operations to running international education & growth initiatives, he builds operations that perform consistently at volume. He leads the AI Collective in New Haven, a community building the human layer of the AI Era connecting with institutions, business owners, & entrepreneurs.

Artificial intelligence is changing how people discover artists, organizations, exhibitions, classes, and cultural experiences. Search is no longer limited to Google—AI assistants like ChatGPT, Claude, Gemini, and Perplexity are becoming trusted tools for recommendations, research, and decision-making.

Learn how AI search differs from traditional search engines

Explore how AI assistants choose which organizations and artists to recommend

Master simple website and content improvements that increase visibility

Continue the Conversation
Take a moment to look through the Market Research Prompt Guide PDF. Marshall’s Guide is a particularly useful takeaway from the workshop, created specifically for arts and cultural organizations. The guide uses a prompt to help you uncover the questions people in your area are actually asking, identify information that is missing or difficult to find on your website, and pinpoint the questions your organization is best positioned to answer. It also turns those findings into a practical content plan and four clear sentences you can use consistently across your online presence.
The presentation from this session is available below as a resource to revisit and put into practice. For arts organizations, AEO offers a useful way to think about how your programs, mission, artists, and community impact are represented online and how that information can be understood by emerging AI-powered search tools. Use the presentation as a reference as you review your own digital presence and identify opportunities to make your work easier to discover and understand.

AI Engine Optimization for Artists & Arts Organizations

With Marshall Tuten

Marshall has spent his career building systems and teams that scale, from $100M+ in revenue across multi-state home service operations to running international education & growth initiatives, he builds operations that perform consistently at volume. He leads the AI Collective in New Haven, a community building the human layer of the AI Era connecting with institutions, business owners, & entrepreneurs.

Artificial intelligence is changing how people discover artists, organizations, exhibitions, classes, and cultural experiences. Search is no longer limited to Google—AI assistants like ChatGPT, Claude, Gemini, and Perplexity are becoming trusted tools for recommendations, research, and decision-making.

Learn how AI search differs from traditional search engines

Explore how AI assistants choose which organizations and artists to recommend

Master simple website and content improvements that increase visibility

On-Demand Learning

Digital PRograms

AI Engine Optimization for Artists & Arts Organizations

With Marshall Tuten

Continue the Conversation

AI Engine Optimization for Artists & Arts Organizations

With Marshall Tuten

Contact Us

Site Menu

Follows Us